One business, one picture.
Logo, colours, type, images. Not for its own sake, but so people recognise the same business on your sign, on the receipt and on their phone.
How you notice
- Logo as a pixel fileThe logo only exists as a pixelated image from an old file.
- Three businessesMenu, sign and Instagram look like three different businesses.
- Photos under strip lightsThe photos were taken on a phone under artificial light.
- No colourThere is no colour anyone associates with you.
- One mark, one colour
- Sign
- Menu
- One business
Recognition doesn't come from a beautiful logo but from the same thing appearing everywhere. That's the whole trick.
What you get
A mark
In every size and format, signage included.
Colour and type
Fixed, so nothing falls apart any more.
Images
Existing photos reworked or new ones made.
Templates
For posts, cards and notices.
- Day 1Direction
What should your business stand for? Three words are enough, I translate the rest.
- Day 4Drafts
Several options, shown in real use — not as a picture on a white background.
- Day 7Finish
One option is built out fully, in every format and size.
- Day 10Handover
All files, a short guide, templates to keep using.
We settle this before the first draft. There's no right answer — but there is a wrong one, which is wanting to be everything at once.
- Tell me what the business stands for and what it doesn't
- Show me what already exists — including the old stuff
- Say which direction feels right
- Draw the logo and set the colours and type
- Prepare the images or make new ones
- Build templates so it holds together without me
- Logo in every format you need
- Colours and typefaces fixed
- Images reworked or newly made
- Templates for social media
- A short guide on how to use it
Image work alone starts at 250 €. A full identity with logo and templates sits above that and depends on scope.
Book a callI already have a logo.
Then we keep it. Often it just needs rebuilding cleanly so it works at every size.
Do I need new photos?
Not necessarily. You can usually get more out of existing images than you'd think. If not, I'll tell you exactly what's missing.