Your listing on Google Maps and in search: hours, photos, reviews, call and directions buttons. For local searches Google shows the map first — websites come below it.
The listing exists, but the hours are wrong and the photos are from guests.
You show up with correct details and good images exactly where people look first.
- It's its own record, not a website
Google keeps a separate record of your business. It appears next to the search and on the map, even if nobody opens your site.
- Proximity is part of the ranking
Someone searching in your neighbourhood sees different results than someone across town. That's why address and service area matter.
- Reviews and replies both count
It isn't only the stars — whether you answer matters too.
- Opening hours are a signal
Outdated hours cost twice: the customer's journey, and Google's trust.
- Someone searches in your town
- Your Google profile
- Result and map
- Call or directions
The shortest path between search and customer. Appearing on the map gets you called before your website is ever opened.
Your listing on Google Maps and in search, managed through the Business Profile interface. Categories and attributes control which searches you show up in at all; posts, photos and replies keep the listing alive. Verification happens by postcard or video.
- Managed in
- Google Business Profile
- Verification
- postcard or video
- Controls
- categories and attributes
- Reporting
- calls, directions, views
Creating or claiming the profile and correcting every detail
Preparing photos and posting regularly
Replying to reviews, including the uncomfortable ones
Map position depends heavily on distance to the searcher and on reviews. Neither can be forced — anyone promising otherwise is selling you air.
Monthly upkeep of the profile — hours, photos, posts, replies. Not a one-off setup.